Archive for March, 2012

Top 7 reasons to become a domain reseller
by Clint on March 29th, 2012

If you read our recent blog post highlighting the top 10 domain sales, you will note that selling domains can be a lucrative endeavor if you are persistent and carefully research the market.

Here are just 7 reasons to consider becoming a domain reseller:

  • domains are cheap!  Some sell for less than $7 per year!
  • Activate complete white labeling. does not sell directly to customers. This means your brand is protected and seamless on your website or business card.
  • You can set up an online domain reselling shop in less than five minutes.
  • You can build an army of sub-resellers who go out and do the work for you. Just like Amazon’s affiliate program you get the benefits of scalability and Internet ‘reach’ by signing up for a domain reseller account.
  • An online dashboard allows you to control your destiny, giving you accurate reporting and monitoring. This is available to your resellers and customers, too.
  • If you are tech savvy, you can also leverage powerful APIs and WHMCS to integrate additional services and features with your website.

The model distinguishes itself by offering end-to-end management and automation of your business including a Reseller Storefront, which is an out the box solution and requires no coding experience to set up. It also includes payment processing and plug-in integration with all the major payment providers.

The platform also includes the popular Softaculous interface for installing programs like WordPress, Joomla, Drupal, and Zen Cart.

Plus, the more domain names you buy, the cheaper the prices become. This is referred to as Bulk Domain Name purchasing and there are no membership fees or a minimum-spending requirement.   For instance, domain resellers who deposit $500 or more over the lifetime of their account, are entitled to domains such as .co for as little as $25 per year over 1-10 year term.   This is an example of Tier 2 pricing and it’s worth considering if you are planning a long-term domain reseller strategy.

Domain Reseller? Check out these top 10 domain sales!
by Clint on March 28th, 2012

As a domain reseller you need to keep your eye on what sells. While there is a bewildering array of information on the web, it’s sometimes difficult to get handle on which ‘names’ are dominating the field

DN Journal, a domain industry news publication, offers a partial insight into the above with a weekly update on the top selling domains sorted by price.

They reported that during a seven day period the top 10 domains sold totaled together $502,899. If you thought you would see a .com, .net or a .co at the top of the list you would be mistaken. That honor feel to our Bavarian cousins, Germany, with their .de extension.

However, .coms did fill out positions 2-9 with a .me domain name making a surprise appearance at position 10.

Check out the top 10 list below, representing data collected between February 27 and March 4, 2012.

Source: DN Journal

Is it any surprise that a vice like gambling tops the list with Whenever one examines a list such as this, it’s worth highlighting where this data came from or how it should be used.

DN Journal takes great pains to stress that the data collected above should be used as an educational tool and may not be a definitive list since many sales are kept private at the behest of buyers, sellers, or both parties.

They also warn new buyers to practice caution when basing future purchases on lists such as the above.

“For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market,” said DN Journal.

Buy now you are probably curious as to which domain tops the list year-to-date in 2012 That honor falls to, which sold for $1 million towards the end of February. and came in second and third at $225,000 and $189,000 respectively.

So there you have it, a quick and dirty list that shows the potential earnings for sought-after domains.

Should small businesses or domain resellers use keywords in their domain names?
by Clint on March 27th, 2012

A little over a year ago, Matt Cutts at Google lightly suggested that having a branded domain like Twitter, Reddit, TechCrunch or Yahoo may be slightly better than purchasing a domain which was keyword-orientated.

The dichotomy between the two approaches above of course relates to an important area for small businesses called Search Engine Optimization.

Historically, there has been a strong argument for making a domain keyword-centric. For instance, if you sold Android phones you may wish to create a number of microsites with domains that contain the keyword “Android”.

Thus, if somebody linked to your site and the anchor text contained the keyword ‘Android’ there may be a higher chance of ranking higher for that keyword.

However, Matt Cutts warned that Google was considering tweaking its algorithm, to offer branded domains an equal opportunity to rank well when coming up against keyword-centric domains.

The value of this approach is obvious: A branded domain like Twitter, is instantly recognizable. It rises above the noise of SEO-orientated sites that use domains to boost their rankings. Also remember that Twitter and other branded-sites rank well despite not having keywords in their domain.

A keyword-orientated domain is in many respects built for a machine to a read. By that we mean Google’s famous ranking algorithm. This is not to say it does not have value. It just means you should choose a domain based on your business model and not necessarily to place well on a Search Engine, although this is of course important.

Matt Cutts is part of the Search Quality Team at Google, and is listed as one of the co-inventors on a Google Patent related to search engines and spam.

If you’re a domain reseller, keeping these points in mind is a great way to educate your small business customers who are becoming quite knowledgeable about SEO, but often put too much weight on a keyword-orientated domain.

What is the Internet’s biggest threat?
by Clint on March 26th, 2012

What’s the biggest threat facing the Internet these days? SOPA? Nope. Bandwidth? Nope.  The answer is the shortage of Internet addresses or aka “phone numbers” attached to each computer connected to the Internet.

The official protocol governing Internet addresses is known as IPv4 , essentially representing a free pool  of  IPs  that ran dry in 2011.

IPv4 has approximately four billion IP addresses (the sequence of numbers assigned to each Internet-connected device).

There is a solution or “upgrade” available for the Internet known as IPv6 that works across networks, software and applications.

Through IPv6, the next-generation Internet protocol that provides more than 340 trillion, trillion, trillion addresses, will connect the billions of people not connected today and will help ensure the Internet can continue its current growth rate indefinitely.

The problem is that the only a minutia of servers and hosting providers have switched over to the new protocol, which threatens to impact uptime and performance of the web over the next couple of years.

“IPv4 provides around 4 billion IP addresses. IPv4 addresses are increasingly scarce as more and more devices connect to the Internet. IPv6 expands the address space on the Internet from 32 bits to 128 bits,” said Microsoft’s networking and access technology department.

But, it goes further than this also solving technical issues relating to items such as mobile data reception and transmission.

Microsoft and a few other companies like Cisco saw the problem early on and started preparing their software and servers for this upgrade, including IPv6 support built into Microsoft Windows (Windows 7 and Windows Server 2008 R2).

There are still companies that have a cache of IPv4’s available but you can expect to see a rapid shift in the next year or two over to IPv6.